Bol.com Services
Your Gateway to 13 Million Dutch Shoppers
Bol.com outsells Amazon in the Netherlands. We're your native guide to the Benelux's dominant marketplace.
The marketplace most brands overlook
While everyone fights for visibility on Amazon, Bol.com quietly dominates the Netherlands and Belgium. For brands serious about European expansion, ignoring Bol.com means leaving one of the continent's most valuable markets untapped.
Market Dominance
Bol.com outsells Amazon in the Netherlands — Dutch shoppers prefer it
Less Competition
While Amazon EU is crowded, Bol.com has fewer international sellers fighting for attention
High Purchasing Power
The Netherlands has one of Europe's highest GDP per capita
Gateway to Benelux
Single platform covers Netherlands and Belgium (Dutch + French)
Bol.com requires Dutch fluency
Bol.com isn't Amazon with a different logo. The platform works differently, Dutch consumers shop differently, and success requires native expertise that most agencies simply don't have.
| Amazon | Bol.com |
|---|---|
| Global platform, same interface everywhere | Dutch-first platform with unique features |
| English content can work in some markets | Dutch/French content is mandatory for success |
| Massive competition from Chinese sellers | Primarily European seller base |
| Sponsored Products dominant ad format | Different advertising system and options |
| FBA is standard | LvB (Logistics via Bol.com) has different rules |
The Native Advantage
Our team is based in Amsterdam. We speak Dutch. We shop on Bol.com ourselves. We understand the cultural nuances that make Dutch consumers different from German or British shoppers.
What We Do
Full-service Bol.com management
Account Setup & Onboarding
Get selling on Bol.com the right way from day one.
- Seller account registration and verification
- Product catalog setup and mapping
- LvB or own fulfillment configuration
- System integrations
Listing Optimization
Content that converts Dutch shoppers.
- Native Dutch copywriting (not translation)
- Dutch search behavior keyword research
- Bol.com photography standards
- Review strategy and management
Advertising Management
Strategic advertising that maximizes ROAS.
- Sponsored Products campaigns
- Product Ads optimization
- Display advertising strategy
- Monthly performance reporting
Full Account Management
Your complete Bol.com operations team.
- Day-to-day account management
- Inventory and pricing strategy
- Customer service support (in Dutch)
- Competitor monitoring
Bol.com is now open to non-EU sellers
For the first time, brands outside the European Union can sell directly on Bol.com. But market access doesn't mean market readiness.
What You'll Need
- VAT registration in the Netherlands
- Fiscal representative (required for non-EU entities)
- Dutch-language product content
- Compliant product data and documentation
- Returns handling within EU requirements
Bol.com Launch Pack
one-time
Everything you need to launch on Bol.com as a non-EU seller:
- Account setup and verification assistance
- VAT registration guidance
- Fiscal representation coordination
- Initial catalog setup (up to 20 SKUs)
- Native Dutch listing content
- Launch advertising strategy
Proof, Not Promises
Results we've delivered
Linksys: Strategic Optimization
Strategic optimization turned strong performance into exceptional results. Content localization and advertising refinement delivered +212% conversions and +35% ROAS improvement — without increasing ad spend.
Read Full Case StudyEmber: Visibility Transformation
From near-zero visibility to 2,500+ weekly organic product visits. Native Dutch content optimization and strategic advertising transformed Ember's Benelux presence.
Read Full Case StudyIs Bol.com right for you?
US/UK Brands Entering Europe
You've heard Europe is complex. Bol.com is your accessible entry point — a single platform that reaches two high-value markets (Netherlands, Belgium) with one of Europe's highest online spending populations.
We handle: Account setup, VAT/fiscal representation, localization, ongoing management
Amazon Sellers Adding Bol.com
You're already selling on Amazon EU. Adding Bol.com means reaching the shoppers who prefer not to use Amazon — and there are millions of them in the Netherlands.
We handle: Cross-platform strategy, content adaptation, advertising expansion
European Brands Scaling Benelux
You're based in Europe but haven't prioritized the Dutch market. Bol.com is your fastest path to 13 million high-spending consumers.
We handle: Market entry strategy, listing optimization, growth management
Investment
Bol.com management starts at €1,500-2,500/month as part of our Launch tier, which includes single-platform management, basic PPC, and listing optimization for up to 20 SKUs.
For brands ready to scale across both Amazon EU and Bol.com, our Growth tier (€4,000-7,500/month) provides integrated multi-platform management.
Frequently asked questions
Do I need to speak Dutch to sell on Bol.com?
How does Bol.com compare to Amazon NL?
Can I use FBA inventory for Bol.com?
What's the minimum investment to test Bol.com?
How long until I see results?
Ready to reach 13 million Dutch shoppers?
Get a free assessment of your Bol.com opportunity. We'll analyze your product fit, competitive landscape, and potential returns.