Amazon EU Services
Win on Amazon Across Europe
Full-service Amazon management for brands serious about EU5 and beyond. Strategy, content, advertising, and localization — executed by a team that lives in Europe.
Europe's Amazon markets are growing fast
Amazon operates 10 marketplaces in Europe, with Germany alone being the second-largest Amazon market globally. For brands that have mastered Amazon US, European expansion offers massive growth potential — but it requires local expertise.
| Market | Domain | Opportunity |
|---|---|---|
| Germany | amazon.de | 2nd largest Amazon market globally |
| UK | amazon.co.uk | Largest English-speaking EU market |
| France | amazon.fr | 3rd largest European market |
| Italy | amazon.it | Fast-growing Southern European market |
| Spain | amazon.es | Gateway to Spanish-speaking Europe |
| Netherlands | amazon.nl | Launched 2020, growing rapidly |
| Poland | amazon.pl | Central European expansion |
| Sweden | amazon.se | Nordic market entry point |
| Belgium | amazon.com.be | Newest European marketplace |
Lower Competition
European markets are less saturated than US
Lower CPCs
Advertising costs 40-60% less than US markets
High Spending
Western European consumers spend heavily online
Diversification
Reduce dependence on single-market revenue
Why US success doesn't automatically transfer
Brands that dominate Amazon US often struggle in Europe. Why? Because European Amazon isn't one market — it's nine different markets with different languages, search behaviors, competitors, and consumer expectations.
Common Mistakes We See
Machine-translated listings
Poor conversion rates, confused customers
Copy-paste US content
Doesn't resonate with European shoppers
Single-market advertising
Missed opportunities in growing markets
Ignoring compliance
GPSR, EPR, VAT issues that get listings suspended
No localization strategy
Treating Europe as one homogeneous market
What European Amazon Requires
Native or near-native content in each language
Market-specific keyword research (Germans search differently than Italians)
Understanding of local competitors (not just US brands selling in EU)
Compliance with EU regulations (GPSR, EPR, packaging laws)
Coordinated strategy across marketplaces
What We Do
Full-service Amazon EU management
Listing Optimization
Content that converts European shoppers.
- Market-specific keyword research
- Native copywriting in each language
- Localization review for cultural relevance
- Ongoing optimization based on data
A+ Content & Brand Stores
Premium content that builds trust and drives conversion.
- A+ Content for key products across all markets
- Brand Store design and build
- Localized assets for each market
- Mobile optimization
Advertising Management
Strategic PPC that maximizes ROAS across markets.
- Sponsored Products, Brands & Display
- Video campaigns
- Amazon DSP (Scale tier)
- Cross-market budget optimization
Account Management
Comprehensive Amazon operations support.
- Catalog & inventory management
- Pricing strategy
- Review management
- Issue resolution & policy support
Compliance & Setup
Getting the foundations right.
Proof, Not Promises
Proven results across European markets
Ember: EU5 Content Optimization
Complete content optimization across UK, Germany, France, Spain, and Italy. Keyword research, listing rewrites, and A+ Content development transformed underperforming listings into conversion leaders.
Read Full Case StudyLinksys: 10 Markets in 6 Months
A 6-month project rebuilding Linksys' entire Amazon presence. 10 languages, 10 markets, thousands of localized assets — the playbook for pan-European marketplace dominance.
Read Full Case StudyHow we work
Audit & Strategy
We analyze your current Amazon EU presence, identify opportunities, and develop a market-prioritized expansion plan.
Foundation Setup
Listings optimized, A+ Content created, Brand Stores built, advertising structure established across priority markets.
Launch & Optimize
Campaigns activated, performance monitored, continuous optimization based on data from each market.
Scale & Expand
Once core markets are performing, we expand to additional European marketplaces and scale advertising profitably.
Is Amazon EU right for you?
US/UK Brands New to EU
You're successful on Amazon.com but haven't launched in Europe. We handle the complete market entry — compliance, localization, launch, and ongoing management.
Best fit: Brands with proven US demand, €50K+ annual Amazon revenue
Brands Already on Amazon EU
You're live in European markets but not seeing the results you expected. We audit, identify issues, and rebuild for performance.
Best fit: Brands with existing EU listings but conversion rates below 2%
Agencies Looking for EU Partner
You manage Amazon for clients but lack European execution capability. We become your EU arm — white-label or collaborative.
Best fit: US agencies with clients asking about European expansion
Amazon EU + Bol.com: the full Benelux strategy
For brands targeting the Netherlands and Belgium, Amazon EU is only half the story. Bol.com dominates the Dutch market with 13 million active customers — many of whom prefer it over Amazon.
We're one of the few agencies that manages both Amazon EU and Bol.com as an integrated strategy. Same team, unified approach, no gaps.
Learn About Bol.com ServicesInvestment
Amazon EU management starts at €1,500-2,500/month (Launch tier) for single-market management with basic PPC and listing optimization, plus a one-time onboarding fee of €2,500-3,500.
For multi-market Amazon EU management with advanced advertising and A+ Content, our Growth tier ranges from €4,000-7,500/month.
Enterprise brands requiring DSP, full EU5+ coverage, and dedicated account management start at €10,000+/month (Scale tier).
Frequently asked questions
Which Amazon EU markets should I launch in first?
Do I need separate inventory for each European market?
What about Brexit — can I sell in UK and EU from the same inventory?
How long does it take to see results?
What's GPSR and do I need to worry about it?
Ready to win on Amazon across Europe?
Get a free assessment of your Amazon EU opportunity. We'll analyze your product fit, competitive landscape, and expansion roadmap.