For US & UK Brands

Unlock 450 Million European Customers

Stop losing sleep over VAT registrations, EPR compliance, and marketplace fragmentation. We become your European team.

Get Your Free EU Market Assessment See How We've Done It

Why Europe, why now

While US e-commerce becomes increasingly competitive and expensive, European markets offer massive opportunity with less competition and lower advertising costs.

€958B
EU e-commerce market
<2%
US brands selling in EU
40-60%
Lower CPCs than US
92%
NL e-commerce penetration
13M
Bol.com customers

Why Brands Hesitate

We hear it constantly: "Europe is on our roadmap, but..."

Complexity

Multiple countries, languages, currencies

Compliance

VAT, EPR, GPSR regulations

Localization

Content in 10+ languages

Operations

Fulfillment, CS, returns

Expertise

Knowing how to win

These are real challenges. They're also exactly what we solve.

Full-Service European Expansion

Everything you need to sell in Europe

Market Entry Strategy

Before spending a euro, we help you understand the opportunity.

  • Market viability analysis
  • Competitive landscape assessment
  • Market prioritization & channel strategy
  • Financial modeling

Compliance & Setup

The regulatory maze, navigated.

  • VAT registration guidance
  • Fiscal representation coordination
  • EPR & GPSR compliance
  • Entity structure considerations

Marketplace Launch

Getting live on Amazon EU and Bol.com, properly.

  • Account setup & verification
  • Native listing optimization
  • A+ Content & Brand Stores
  • Fulfillment strategy (FBA/LvB/3PL)

Shopify EU Store

Direct-to-consumer that works for European shoppers.

  • Multi-currency configuration
  • Local payment methods (iDEAL, Klarna)
  • GDPR-compliant tracking
  • Klaviyo email marketing

Ongoing Operations

We don't just launch — we run it.

Account management
Advertising management
Email marketing
Performance reporting
Continuous optimization

Your Team

Leadership-driven, globally connected

When you work with The OS, you work with experienced leaders backed by a global network of specialists.

Melvin van Leeuwaarde

Melvin van Leeuwaarde

Commercial & Strategic

Former Global Head of Marketing at Linksys. 15+ years strategic marketing leadership.

Joris Bruring

Joris Bruring

Creative & Technical

22 years creative entrepreneurship. Photography, video, and creative direction for global fashion brands.

Stefania Popa

Stefania Popa

Operations & Execution

6+ years in consumer electronics. Led Amazon content overhaul delivering +33% conversion rates across 10 markets.

Meet the Full Team

Proof, Not Promises

Real results for real brands

Ember: US Brand, European Success

The US-based temperature-control technology company needed to build their European presence across marketplaces and D2C.

+33%
Conversion rate (EU5)
+700%
Organic visits (Bol.com)
+122%
Email revenue YoY
Read Ember Case Studies

Linksys: Scaling Across 10 Markets

Complete Amazon presence rebuild across 10 European markets with 5,000+ localized assets.

10
Markets, 6 months
+212%
Bol.com conversions
-11%
CPC reduction
Read Linksys Case Studies

Your path to Europe

1

Discovery Call

Learn about your brand and European ambitions

2

Market Assessment

Analyze opportunity and compliance requirements

3

Proposal & Scope

Clear scope, investment, expected outcomes

4

Launch & Execute

Market entry in 4-8 weeks

5

Optimize & Scale

Continuous improvement, market expansion

What to expect

Market Assessment

Comprehensive analysis of your European market opportunity

€2,500-5,000
one-time

Launch Tier

Single-platform management with basic PPC and listing optimization

€1,500-2,500
/month
Most Popular

Growth Tier

Multi-platform management with advanced advertising & Klaviyo

€4,000-7,500
/month

Scale Tier

Full-stack European commerce including DSP & Shopify

€10,000+
/month

Fractional VP of Europe

Full P&L accountability, strategic leadership, C-suite reporting

€8,000-15,000
/month
See Full Pricing Details

FAQ for US/UK brands

Do I need a European entity to sell in Europe?
Not necessarily. You can sell on Amazon EU and most platforms as a US entity. However, you will need VAT registration (and in some cases fiscal representation) for each country you sell into. We help you understand the requirements and connect you with the right advisors.
What's the timeline to launch in Europe?
With compliance handled, marketplace launch typically takes 4-6 weeks. If VAT registration is needed, add 4-8 weeks depending on the country. We can begin content preparation while compliance is in progress.
Should I start with Amazon EU or Bol.com?
It depends on your product category and target market. For broad European reach, Amazon EU (particularly Germany and UK) is usually the starting point. If the Netherlands/Belgium is a priority, Bol.com is essential. Many brands do both.
How does fulfillment work?
Options include: Amazon FBA (send inventory to Amazon's EU warehouses), third-party logistics (3PL) partners we work with, or your own EU distribution. We help you design the right strategy based on your volume and product type.
What's GPSR and why should I care?
The General Product Safety Regulation is new EU legislation requiring all products sold in the EU to have an EU-based responsible person. It affects most consumer products. We help you understand and comply with the requirements.
Can you work with our existing US agency?
Absolutely. We often serve as the European arm for US agencies whose clients need EU expansion. We can work white-label or collaboratively — whatever makes sense for the relationship.

Ready to expand to Europe?

Get a free assessment of your European market opportunity. We'll analyze product fit, competitive landscape, compliance requirements, and recommended approach.

Get Your Free EU Assessment or email hello@os.agency