Shopify

Shopify Europe

Your European D2C Storefront

Shopify stores built for European shoppers — multi-currency, localized checkout, compliant tracking, and email marketing that drives revenue.

The D2C platform that works across borders

Marketplaces are essential, but owning your customer relationship matters. Shopify gives brands direct access to European consumers — higher margins, customer data ownership, and brand experience control.

But a Shopify store that works in the US doesn't automatically work in Europe. European shoppers expect local payment methods, local currencies, GDPR-compliant experiences, and content in their language.

RequirementWhy It Matters
Multi-currencyDutch shoppers expect €, UK expects £, Swiss expect CHF
Local payment methodsiDEAL in Netherlands, Bancontact in Belgium, Klarna everywhere
GDPR complianceCookie consent, data handling, privacy policy requirements
Localized checkoutAddress formats, shipping expectations, local trust signals
VAT handlingCorrect tax display and collection for each country
Native contentProduct descriptions, emails, and support in local language

What We Do

Full-service Shopify for European markets

Store Development

New builds and migrations that set you up for European success.

New Store Builds

  • Theme selection and customization
  • Multi-currency/language config
  • European payment gateways
  • GDPR-compliant tracking

Platform Migrations

  • WooCommerce/Magento migrations
  • GDPR-compliant data migration
  • URL preservation for SEO
  • Order history transfer

Headless & Custom

  • Shopify Plus implementations
  • Hydrogen/custom frontends
  • Custom app development
  • ERP/PIM integrations

Store Optimization

Making existing Shopify stores work harder.

Conversion rate optimization
Site speed optimization
Mobile experience
A/B testing

Klaviyo Email Marketing

Email that drives revenue, not just opens.

Flows (one-time setup)

  • Welcome series
  • Abandoned cart recovery
  • Post-purchase sequences
  • Browse abandonment
  • Win-back automation

Set up once, runs automatically

Campaigns (ongoing)

  • Strategy & calendar planning
  • Content creation & design
  • Promotional campaigns
  • Multi-language localization
  • Performance optimization

Requires ongoing strategy & content

+122%
Revenue YoY (Ember)
+152%
Open Rate (Fields)
+330%
Flow Click Rate (Fields)

Localization & Expansion

Taking your store to new European markets.

Multi-language setup
Local payment integration
Shipping carrier integration
Localized content

D2C and marketplaces working together

The smartest European brands don't choose between Shopify and marketplaces — they use both strategically:

Marketplaces

Amazon EU, Bol.com for discovery and volume

Shopify

Customer ownership, higher margins, brand experience

We manage both sides, ensuring consistent branding, coordinated inventory, and strategic customer acquisition that feeds your owned channels.

Is Shopify EU right for you?

US/UK Brands Launching in Europe

You have a successful Shopify store in your home market and want to expand to Europe. We handle the localization, payment setup, compliance, and market-specific optimization.

We deliver: Multi-currency store, local payment methods, GDPR compliance, Klaviyo localization

Brands Migrating to Shopify

You're on WooCommerce, Magento, or another platform and want Shopify's ease of use and ecosystem. We handle the migration without losing customers or SEO value.

We deliver: Full migration, data preservation, redirects, re-platforming support

Existing Stores Underperforming

Your European Shopify store isn't converting like it should. We audit, identify issues, and optimize for European shoppers.

We deliver: CRO audit, localization improvements, Klaviyo optimization, performance fixes

Investment

Shopify Store Builds: €5,000-15,000 depending on complexity, customization requirements, and number of markets.

Klaviyo Setup & Flow Development: Included in Growth tier (€4,000-7,500/month) or as standalone project (€2,500-5,000).

Ongoing Store Management: Available as part of Scale tier (€10,000+/month) for brands wanting full D2C operations support.

See Full Pricing Details

Frequently asked questions

Should I use Shopify Markets or separate stores for each country?
It depends on your scale and complexity. Shopify Markets works well for most brands, offering multi-currency and localization in a single store. Separate stores make sense for very large catalogs or significantly different market strategies. We'll recommend the right approach for your situation.
Can you migrate my existing customer data to Shopify?
Yes, we migrate customer accounts, order history, and product data. For GDPR compliance, we ensure proper consent documentation and data handling throughout the migration.
Do you work with Shopify Plus?
Yes. For brands that need Shopify Plus features (checkout customization, higher API limits, multiple expansion stores), we handle the full implementation.
How does Klaviyo integrate with Shopify?
Klaviyo connects directly to Shopify, syncing customer data, purchase history, and browsing behavior. This enables automated flows triggered by customer actions and highly segmented campaigns based on purchase data.
What's involved in GDPR compliance for Shopify?
Cookie consent management (we use Cookiebot), privacy policy documentation, data subject request handling, and proper configuration of tracking tools. We set up the technical foundation and guide you on policy requirements.

Ready to build your European D2C presence?

Discuss your Shopify project with our team. Whether it's a new build, migration, or optimization — we'll map out the right approach.