The Challenge
Linksys needed to overhaul outdated and inconsistent Amazon content across multiple regions. The existing Brand Store was disconnected from the website identity, and content varied significantly across markets without a unified approach.
The scope was substantial:
- 10 regional markets requiring attention
- Multiple languages and cultural considerations
- Hundreds of SKUs needing content updates
- Brand consistency requirements across all touchpoints
Our Approach
We conducted deep research on Amazon content types to inform our strategy, then executed a comprehensive content overhaul:
Research & Analysis
Built our approach on solid foundations:
- Customer review analysis to understand pain points and questions
- Competitor benchmarking to identify positioning opportunities
- Amazon content type research to maximize format effectiveness
Coordinated Localization
Executed localization across all markets using specialized tools:
- Native-quality translations for each market
- Cultural adaptation beyond simple translation
- Consistent terminology and brand voice
Project Management
Managed the complex multi-market rollout with structured workflows:
- Monday.com for centralized project management
- Filestage for approval workflows
- Adobe tools for creative production
- MemoQ for translation management
- Dropbox for asset coordination
The Results
Over the 6-month English rollout period:
- 5,000 localized assets delivered — Titles, bullets, descriptions, A+ content, images
- 10 languages supported with native-quality localization
- 10 markets covered — UK, Germany, France, Italy, Spain, Netherlands, Poland, Sweden, Middle East, Japan
- Consistent brand presentation across all European Amazon marketplaces
The project established a foundation for ongoing content management and set the standard for multi-market Amazon execution.