The Challenge
Linksys already had a presence on Bol.com with strong platform performance at 7.17% ROAS. However, opportunities existed to refine both content and advertising to drive even better results in the Netherlands and Belgium.
Our Approach
As native Dutch speakers with deep Bol.com expertise, we implemented optimizations across both content and advertising:
Content Enhancements
We improved the product presentation for the Benelux market:
- French localization for Belgium’s French-speaking market
- Dutch product gallery optimization with benefit-focused imagery
- Product family grouping to consolidate reviews and strengthen social proof
Advertising Refinements
We optimized the advertising strategy for efficiency:
- Strategic keyword inclusion and exclusion
- Bidding strategy adjustments based on performance data
- Optimized budget distribution across campaigns
The key was maintaining ad spend at previous-year levels while improving efficiency — rather than spending more to drive growth.
The Results
The optimizations delivered significant improvement across all metrics:
- +212% increase in conversions — Dramatically higher purchase volume
- +31% increase in sales — Direct revenue growth
- +123% improvement in conversion rate — More efficient traffic
- +35% improvement in ROAS — From 7.17% to 9.69%
Critically, these results came without increasing ad spend — demonstrating that strategic optimization can dramatically outperform simply increasing budget.