The Challenge
Ember’s temperature-control products had potential on Bol.com — the dominant marketplace in the Netherlands and Belgium — but low organic visibility and limited advertising reach held back growth. The existing listings were unoptimized, and the brand wasn’t capturing the Benelux market opportunity.
Our Approach
As native Dutch speakers based in Amsterdam, we brought genuine local expertise to Ember’s Bol.com presence:
Content Optimization
We rebuilt the product listings for Bol.com’s search algorithm and Dutch consumer expectations:
- Improved titles and descriptions aligned with actual search queries
- Full localization in Dutch for the Netherlands
- French localization for Belgium’s Wallonia region
- Content written for Dutch buying preferences, not just translated from English
Advertising Optimization
We restructured the advertising approach to maximize efficiency:
- New campaign structures tested against baseline performance
- Refined targeting and keyword selection based on search data
- Strategic budget allocation to highest-performing products and placements
The Results
The optimizations delivered dramatic improvements in both organic visibility and conversion:
Netherlands:
- +700% increase in organic product visits — From under 300 to over 2,500 weekly visits
- +201% improvement in conversion rate — From 1.88% to 5.67%
Belgium:
- +188% improvement in conversion rate — From near 0% to 1.88%
- Successful bilingual presence reaching both Dutch and French-speaking regions
Advertising Performance:
- Advertising CVR reached 3.17% by Q4 end — Up from 2.52% baseline
The dramatic organic growth demonstrated that quality content and strong conversion rates create a virtuous cycle on Bol.com — the platform rewards products that sell well with increased visibility.