The Challenge
In Q1 2025, efficiency improvements were required across European Amazon marketplaces while maintaining visibility despite budget constraints.
The goal was twofold:
- Reduce cost per click (CPC) without sacrificing impression share
- Increase click-through rate (CTR) to maximize value from every impression
Our Approach
We implemented a dual-focus optimization strategy:
CPC Reduction
Reduced costs by removing underperforming elements:
- Removed underperforming targets from campaigns
- Lowered bids on ASINs with marginal performance
- Strategic keyword bid adjustments
CTR Improvement
Improved ad engagement through creative updates:
- Updated ad creatives with stronger messaging
- Refined headlines for better value proposition communication
- Refreshed visuals to stand out in search results
The Results
Year-over-year comparison (Q1 2024 vs Q1 2025) showed significant improvement:
Overall Performance:
- -11% CPC reduction — More efficient spend across markets
- +37.5% CTR increase — Higher engagement with ads
Market-Specific Highlights:
- France: CPC improved by more than 14%
- Italy: CTR improved by 78.6%
These improvements delivered more clicks for less spend — exactly what efficiency-focused advertising optimization should achieve.