The Challenge
SneakerBaas had built a strong reputation in the sneaker community, but the brand had outgrown its name. The company needed to transition to Fields — a performance-lifestyle brand at the intersection of sports and streetwear.
This wasn’t just a name change. It required complete brand identity transformation while retaining the loyal community built over years.
Our Approach
We delivered an end-to-end brand transformation:
Brand Identity Development
Created the complete Fields identity through in-depth discovery sessions:
- New name, logo, and visual identity
- “Run it back” tagline capturing the brand essence
- Contemporary visual identity emphasizing style and performance
Website Overhaul
Rebuilt the digital experience for the new brand:
- Audit identified improvements needed in load times and categorization
- Integrated Boost AI for enhanced search functionality
- Added AI-driven chatbot support
- Maintained SEO value throughout the transition
Product Imagery & Creative Assets
Invested in professional visual content:
- In-house product photography aligned with new branding
- Lifestyle imagery created for social media consistency
- Campaign assets supporting the launch
Social Media & Advertising
Executed a coordinated three-phase strategy across META and Google:
- Teaser phase building anticipation
- Launch phase announcing the new brand
- Post-launch maintaining momentum
In-Store Experience
Extended the rebrand to physical retail:
- Branded POS materials
- Wall art and visual merchandising
- Premium product displays creating cohesive retail environment
The Results
The rebrand delivered immediate results:
- 3 million impressions in the first month of advertising
- +10% increase in gross sales post-rebrand
- 5.11x ROAS maintained even during the transition period
- +22% higher average order value compared to pre-rebrand
- +62% higher AOV from repeat customers — existing customers spending more
The higher AOV indicates the new brand positioning successfully elevated perceived value, attracting customers willing to invest more in the Fields experience.