The Challenge
As Ember expanded across European markets, they needed a structured way to communicate product information to retailers, partners, and professional buyers. The requirements were clear:
- Standardized formatting across all products
- Consistent messaging aligned with brand guidelines
- Multi-language support for key international markets
Without standardized datasheets, product information was communicated inconsistently, creating confusion and undermining the premium brand image.
Our Approach
We developed a comprehensive datasheet program:
Individual Product Datasheets
Created a dedicated datasheet for each product in Ember’s range:
- Clear product descriptions and key features
- Technical specifications
- Product photography showcasing the premium quality
Visually Engaging Design
Developed layouts that maintained brand alignment:
- Premium aesthetic matching Ember’s brand guidelines
- Logical information hierarchy
- Professional presentation reflecting the product quality
Multi-Language Localization
Translated and adapted for key international markets:
- Native-quality translations (not machine-generated)
- Consistent terminology across languages
- Cultural adaptation where needed
The Results
The datasheet program delivered:
- 24 localized datasheets covering the full product range
- Standardized formatting ensuring consistency across all materials
- Multi-language versions supporting European market expansion
The standardized datasheets eliminated inconsistent product communication and gave Ember’s sales and partner teams professional materials that matched the brand’s premium positioning.