The Challenge
detail. is a high-end construction firm based in Amsterdam, serving three distinct audiences: homeowners looking for premium renovations, property developers requiring quality construction partners, and Housing Owner Associations (VVEs) managing building maintenance and upgrades.
Despite their expertise and reputation for quality work, detail. had no established brand presence—no logo, no website, no marketing materials. They needed a complete brand identity and go-to-market strategy to match the premium nature of their services.
Our Approach
We assembled a cross-functional team of nine specialists to deliver a complete brand build from scratch.
Brand Identity Development
We created a cohesive visual identity that reflects detail.’s commitment to precision and quality:
- Logo design with clean, architectural aesthetics
- Color palette balancing professionalism with approachability
- Typography system for consistent brand communication
- Custom iconography for services and features
- Stationery suite including business cards and letterheads
Website Strategy & Build
We developed a strategic web presence using Webflow:
- Audience-focused content strategy addressing B2C homeowners, B2B developers, and VVEs
- Clear service positioning with dedicated sections for each audience
- Interactive elements showcasing project portfolios
- Responsive design optimized for all devices
- SEO foundation for organic discoverability
Social Media Launch
We created a comprehensive social media strategy focused on awareness and education:
- 12 launch posts designed to introduce the brand
- Content mix balancing project showcases with educational content
- Platform-specific optimization for maximum engagement
- Consistent visual identity across all channels
The Results
The brand launched in December 2023 with immediate impact:
- 3x website traffic — Post-launch traffic tripled compared to the prior 11 months
- Cohesive brand presence — From zero identity to a fully integrated brand system
- Multi-audience reach — Clear pathways for homeowners, developers, and VVEs
- Foundation for growth — Scalable brand assets and digital infrastructure
The project demonstrated how a strategic, ground-up brand build can transform a company’s market presence and create the foundation for sustained business growth.