How we rebuilt Linksys’ Amazon presence across 10 markets

THE CHALLENGE

Overhauling outdated and inconsistent Amazon content across multiple regions

When we began working with Linksys in 2022, it was clear that their Amazon presence wasn’t living up to its potential. The brand lacked a cohesive story on the platform. Their Brand Store was out of date and disconnected from the identity seen on their website and other channels. Meanwhile, core content, across product titles, bullet points, descriptions and enhanced modules, wasn’t optimised for search, didn’t clearly highlight product USPs, and often failed to communicate benefits in a customer-centric way.

Given the size of Linksys’ catalogue and the number of active Amazon regions, this wasn’t a quick fix. The challenge was to overhaul and streamline content across a wide product portfolio and multiple regions, while navigating ongoing changes to brand guidelines and managing a multi-stakeholder feedback process.

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THE SOLUTION

Streamlining content through research, content development, and localisation

The first step was defining the scope. We used Monday.com to build a dedicated project board that laid out timelines, deliverables, stakeholder roles and review stages. This created shared visibility between our team and the client, and allowed us to track progress across different content types.

From there, we entered a deep research phase. We reviewed best practices for each Amazon content type (essential, A+, A++, EAGI, Brand Store and Brand Story), analysed product reviews and customer Q&As, and benchmarked competitors across key marketplaces. This helped us understand not just what content was missing, but what customers were really looking for.

With this in hand, we developed concept boards for each content type, which included proposed messaging structures, visual content ideas, and design elements. These were presented to the client to ensure alignment before full production began. Based on the size and structure of Linksys’ catalogue, we also mapped out where content could be reused across products to reduce unnecessary duplication, saving both time and localisation cost down the line.

Once English content was finalised, we rolled it out across all active regions, including the UK, Germany, France, Italy, Spain, the Netherlands, Poland, Sweden, the Middle East and Japan, adapting for both linguistic and technical variations.

We used a combination of tools to manage the process end to end:

• Monday for project management
• Filestage for client review
• Adobe for design and asset development
• MemoQ for localisation
• Dropbox for file storage and sharing

Altogether, the project resulted in over 5,000 localised assets across 10 languages, delivered by a lean cross-functional team over a six-month period (for the English rollout), followed by localisation and implementation across regions.

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THE RESULT

Consistent, brand-aligned, and localised content across 10 languages, improving discoverability and efficiency

This project enabled Linksys to have a consistent, brand-aligned, and localised presence across their Amazon catalogue. Their content is better positioned to answer customer questions, highlight key benefits, and support improved discoverability across markets.

We also helped the client streamline internal decision-making around content reuse and localisation, ensuring long-term efficiency and consistency as they continue to scale.

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IN REFLECTION

This was one of those projects where structure made all the difference. With a small, agile team and a clear roadmap, we were able to manage complexity, adapt to shifting requirements, and deliver high-quality, localised content at scale, without losing momentum.

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