How we helped Ember streamline product communication with bespoke datasheets

THE CHALLENGE

Need for clear, consistent product messaging

Ember needed a structured and effective way to communicate key product information. Their goal was to create a standardised format that clearly outlined product details, including features, specifications, and benefits. This would provide sales teams with a concise and professional tool to showcase products and ensure consistency in messaging across different markets.

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THE SOLUTION

Branded, localised product datasheets

We determined that the best approach was to develop product-specific datasheets that contained all relevant information about the brand, product technology, and key features. These datasheets served as a centralised source of truth for both sales and retail partners.

To maximise their impact, we:

• Created a datasheet for each product in Ember’s range, ensuring clarity and consistency.
• Designed the layouts to be visually engaging while maintaining a professional, brand-aligned look.
• Localised the datasheets across several languages to support Ember’s key international markets.

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THE RESULT

Streamlined sales tools and faster asset creation

With these datasheets in place, sales teams could effortlessly showcase Ember products to retailers, ensuring that all essential product details were clearly communicated. Additionally, the datasheets simplified the setup process for online stores by providing all necessary product information in a readily accessible format.

Beyond their initial purpose, the datasheets became the foundation for other point-of-sale (POS) assets. Because they were created with brand consistency in mind, they allowed for the fast and seamless development of additional marketing materials without the need to start from scratch. This not only saved time but also ensured that all customer-facing assets aligned with Ember’s premium brand identity.

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CONCLUSION

By standardising product communication with well-structured, localised datasheets, we helped Ember create a scalable, efficient solution that empowered their sales teams and retail partners. The result was a more streamlined and effective approach to showcasing products, ensuring clarity, consistency, and ease of use across multiple markets.