How we launched a high-impact cashback campaign in just two weeks

THE CHALLENGE

High-impact campaign development on a tight deadline

In December, Ember launched a cashback campaign across multiple European regions. While this was not the first campaign of this type we launched together, the challenge lay in the exceptionally short timeframe, since we had less than two weeks to execute it from start to finish. The promotion allowed consumers who purchased eligible Ember products at full price from any online retailer, Amazon, or Ember’s own website to claim cashback via a dedicated registration page.

‍

THE SOLUTION

Fast, full-service rollout at scale

Leveraging best practices from previous campaigns, we streamlined execution without compromising quality. We had predefined templates for key assets, optimised workflows, and a clear understanding of what performed best, allowing us to act quickly and efficiently.

We managed the campaign end-to-end, including:

• Developing messaging and selecting key product visuals.
• Creating over 150 assets, including website banners, advertising creatives, and POS materials, localised into multiple languages.
• Updating the Ember website and Shopify store, including building the campaign landing page.
• Coordinating with an external platform for cashback registration.
• Launching, monitoring, and optimising ad campaigns across Google, Meta, and TikTok.
• Running a targeted email campaign across key regions.

‍

THE RESULT

Higher engagement with quicker turnaround

Successfully launching a campaign of this scale within two weeks was an achievement in itself, but the results further validated our approach. The December cashback campaign outperformed the October campaign, with a 73% increase in registrations. Meta ads also saw a 43% improvement in CTR, demonstrating the effectiveness of our refined creative strategy.

Additionally, we significantly reduced production and approval timelines, cutting review rounds from the usual two to three down to just one. This efficiency allowed us to deliver high-quality work faster, while maintaining the campaign’s impact.

‍

CONCLUSION

By applying proven best practices, we turned a tight deadline into a successful, high-impact campaign. The structured approach allowed for a seamless rollout across multiple channels and markets, proving that efficiency and quality can go hand in hand when the right systems are in place.