How we helped launch Linksys Velop Pro 7, boost engagement, and drive product awareness

THE CHALLENGE

Launching a revolutionary product and educating the market

Linksys, a leader in high-performance networking solutions, was preparing to launch their first WiFi 7 mesh product, Velop Pro 7. The challenge was twofold: increasing awareness of this innovative product and educating consumers about the benefits of WiFi 7 technology. This required a strategic approach to effectively communicate the product’s unique advantages—faster speeds, reduced latency, and improved connectivity—while driving engagement and conversions.

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THE SOLUTION

A multi-phase strategy across social media and marketplaces

Social Media Strategy: We developed a three-phase social media strategy (Teaser, Pre-Order, and Launch) to build anticipation, educate the audience, and drive conversions. Short-form video content and targeted posts across Instagram, Facebook, LinkedIn, and X were used to highlight the key benefit s of WiFi 7.

• ‍Teaser Phase: Generated excitement through organic posts and targeted ads.
• Pre-Order & Launch Phases: Engaged audiences with benefit-driven ads, boosting awareness and traffic.
• Content Strategy: Focused on short-form videos to communicate product benefits effectively.

Marketplace Content and Advertising: Our team conducted extensive competitor and keyword research to identify consumer pain points and competitive features. We then developed enhanced content for the product pages on Amazon and Bol.com, ensuring localisation across multiple languages. Advertising campaigns on both platforms further supported the launch, targeting relevant keywords and engaging potential buyers.

THE RESULT

Exceptional engagement and brand growth

• 260% increase in organic and paid social media engagement on Instagram and LinkedIn.
• 60% growth in followers across all social platforms.
• 120% increase in organic profile visits on LinkedIn.
• Significant uplift in website and product page visits, directly correlating with campaign activity and increase social engagement.
• Marketplace content effectively positioned Velop Pro 7 as a category-leading WiFi 7 solution, clarifying technical specifications and value proposition to guide purchasing decisions.
• Strategic advertising on Amazon and Bol.com ensured consistent product visibility and boosted click-through rates.

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CONCLUSION

Our integrated approach effectively positioned the Linksys Velop Pro 7 as an innovative WiFi 7 solution. Through a combination of social media strategy and marketplace support, we helped Linksys achieve outstanding visibility, engagement, and consumer interest, setting the stage for a successful product launch.