How we rebuilt the Ellis Faas website to reflect a premium brand

See it live at https://ellisfaas.com

‍THE CHALLENGE

Bridging the gap between product quality and digital experience

Despite offering high-quality cosmetics with a strong brand heritage, the Ellis Faas website didn't live up to the product's premium positioning. The old WooCommerce setup presented several challenges:

• Menus were difficult to navigate
• Category pages were cluttered with all product variations
• Customers had to return to the main menu to explore different shades
• Pages lacked rich product imagery and clear variant linking
• Mobile experience was particularly underwhelming

The client came to us with a clear brief: create a premium, modern, mobile-optimised website that clearly communicated product benefits and improved the shopping experience.‍

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THE SOLUTION

A seamless migration and complete UX overhaul

We supported the Ellis Faas team across the entire redesign and migration process - from first concept to QA and launch.

1. Why Shopify

Shopify was selected as the new platform for its speed, scalability, and ease of use. With prebuilt apps, powerful integrations (like Klaviyo), and reliable performance, Shopify gave the Ellis Faas team the flexibility they needed-without the need for heavy development.

2. Design and UX

We started with a bespoke design, working closely with the client to refine every element. We rebuilt all product pages in Shopify (20 core products, each with multiple variations) and created clearer product categorisation, streamlined navigation, and a more intuitive path to checkout. Key enhancements included:

• Linked product variations for smoother exploration
• Richer product imagery for every variation (via custom fields)
• Clear menus and a premium-feeling layout

3. Custom Storytelling Page

To highlight the brand's heritage, we developed a fully customised landing page about founder Ellis Faas' professional journey. This page reinforces the brand's credibility and unique artistic identity.

4. Migration

We managed the migration of:

• Over 85,000 customer accounts and past orders
• Product content and key landing pages
• All URLs and SEO-critical content were preserved to ensure a smooth transition

5. Compliance and Tracking:

To prepare the brand for future advertising, we implemented GDPR-compliant data tracking using Cookiebot via Google Tag Manager. We also set up GA4 and Meta Pixel to fire based on user consent.

THE RESULT

A fresh look, a stronger platform, and a better experience

The new Ellis Faas website launched smoothly and has already begun delivering results:

• A dramatically improved UX and mobile experience
• Aesthetic design that reflects the brand’s premium status
• Enhanced product information and clearer navigation
• A strong technical foundation ready for future marketing and app integration
• A scalable, marketing-ready setup with clean data tracking, GDPR compliance, and Shopify integrations that position the brand for future campaigns and growth.

Initial client feedback has been positive:

“So far so good! Everything is working as expected... a successful start, thanks to everyone for your help!”

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CONCLUSION

Our full-service approach enabled Ellis Faas to elevate their e-commerce presence and finally align their website with their premium brand identity. But more importantly, this wasn't just a redesign - it was a strategic rebuild designed for long-term growth.

From flexible Shopify infrastructure and scalable design to GDPR-compliant data collection and seamless marketing integrations, we've created a setup that empowers the Ellis Faas team to grow, experiment, and succeed in their next digital chapter.

We continue to support the team post-launch, monitoring performance and shaping KPIs that will drive ongoing optimisation and sustained success.