How we helped Ember increase revenue by 122% with a strategic email marketing overhaul

THE CHALLENGE

Lack of structured, regional email strategy

Since 2019, Ember, a premium consumer electronics brand, has been steadily growing its brand awareness and subscriber base in the EMEA region. While their subscriber list was growing, the brand lacked a structured email marketing approach. Without segmentation, automation, or localised content, they were missing valuable revenue opportunities. Emails were sent broadly, overlooking regional preferences, leading to lower engagement. To address this, Ember partnered with us to create a strategic email marketing plan that would strengthen customer relationships and drive conversions.

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THE SOLUTION

Targeted segmentation, localised content and email calendar

To unlock the full potential of Ember’s email marketing, we implemented a three-pronged approach:

1. Audience Segmentation & Deliverability Optimisation

• We built targeted, GDPR-compliant email lists, ensuring only subscribers who opted in received communications.
• By eliminating unengaged users and invalid emails, we improved deliverability and reduced hard and soft bounces.
• Regional segmentation was introduced for English, Dutch, and German-speaking markets, allowing for localised messaging.

2. Content Strategy & Automation

• We put a consistent content schedule in place, balancing promotional and evergreen emails.
• Automations, such as welcome flows with exclusive discounts, were introduced to nurture new leads and encourage conversions.

3. Promotional Calendar Development

• We created a structured promotional calendar to ensure timely and region-specific campaigns.
• Each campaign featured 2-3 localised emails, increasing relevance and engagement.

THE RESULT

122% revenue growth YoY and improved engagement

Our new email marketing strategy led to impressive growth in both revenue and engagement:

• 122% increase in revenue across regions in 2024 compared to 2023.
• Campaign unique click rate grew by 11%, reaching 2.38% across the regions. Customers responded positively to more relevant and localised content, leading to stronger brand affinity and repeat purchases.
• Unsubscribe rate dropped by 28% to 0.46%, while emails marked as spam declined by 38%, demonstrating improved email list health and greater audience retention.

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CONCLUSION

By rethinking Ember’s email marketing from the ground up, we helped them tap into their existing audience and turn email into a powerful revenue driver. A strategic approach to segmentation, automation, and content planning not only drove a 122% revenue increase but also strengthened customer relationships, ensuring more meaningful engagement with the brand.