How we helped Ember elevate their Amazon presence and increase conversion rates

THE CHALLENGE

Unoptimised content limiting growth

Ember, a leading consumer electronics brand known for its innovative temperature control technology, was growing its presence on Amazon across the main European markets. However, their product pages did not reflect the premium quality of their brand. The content lacked optimisation and was not being used to its fullest potential:

• Titles, bullet points, and descriptions were not optimised for search, impacting discoverability and conversions. The content also lacked compelling and fully accurate product details.
• Limited enhanced brand content (EAGIs) and no A+ Premium content being used.

As a result, the product pages had a relatively low conversion rate, and the brand was not maximising its potential on Amazon.

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THE SOLUTION

Elevated, localised brand experience

To bring Ember’s Amazon presence in line with its premium brand image, we executed a comprehensive content strategy overhaul:

1. ‍Content Audit & Optimisation: Conducted a full content audit, keyword research, and competitor analysis. We rewrote essential content to enhance search rankings and highlight key product benefits, improving clarity and engagement.‍
2. Enhanced Brand Content: Addressed common consumer pain points identified in reviews. The new enhanced content provides clearer, more persuasive information, contributing to a premium look and feel while aligning with Ember’s branding strategy.‍
3. Regional Localisation: Localised content for the marketplaces they were active in, ensuring linguistic and cultural relevance. The optimised content was then seamlessly uploaded across all Amazon marketplaces.

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THE RESULT

33% increase in EU5 conversion rates

The results were immediate: Ember’s product pages now reflect the brand’s premium identity, creating a more engaging and visually compelling shopping experience. This optimisation led to a 33% average increase in conversion rates, from 1.93% to 2.57%, across EU5 Amazon regions (UK, Germany, France, Spain, Italy). Given the competitive nature of the consumer electronics category, this improvement underscores the power of high-quality content and strategic messaging in driving performance.

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CONCLUSION

By refining Ember’s Amazon content strategy, we helped the brand unlock new revenue opportunities and elevate its presence on the world’s largest marketplace. Through search optimisation, compelling visual storytelling, and regional localisation, we drove stronger engagement, improved discoverability, and ultimately higher conversion rates, ensuring Ember’s product pages now truly reflect the excellence of the brand.