How Fields streamlined content creation and aligned creative output with product releases at scale

THE CHALLENGE

Aligning content creation with product release schedules

Fields is a performance-lifestyle inspired brand offering sneakers and apparel at the intersection of sports and streetwear. With a high frequency of product releases, additions and restocks, the client needed a system to align product inventory availability with content creation timelines. Without visibility into upcoming stock, content planning risked falling behind the pace of product turnover.‍

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THE SOLUTION

Integrated workflow using Monday.com for seamless syncing

We built an integrated workflow using Monday.com to sync with the client’s inventory updates. A centralised stock tracking board flagged incoming SKUs, while a mirrored production board automated content briefs using standardised templates—ensuring design and production teams stayed in sync and ahead of schedule.‍

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THE RESULT

Faster production cycle and timely, consistent product creatives

A streamlined production cycle, reducing lag by a week, eliminating guesswork, and enabling Fields to showcase new products on their paid and organic advertising channels with timely, consistent creative.‍

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CONCLUSION

By merging operations and creative through smart tooling, we helped Fields scale their content output without sacrificing quality or timing.