How we boosted Linksys' CTR while reducing CPC across European marketplaces

THE CHALLENGE

Optimising campaigns with a reduced advertising budget

For over three years, we’ve partnered with Linksys to optimise their Amazon performance across Europe. In Q1 2025, a reduced advertising budget required us to make campaigns more efficient without sacrificing visibility or traffic.‍

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THE SOLUTION

Lowering CPC and refining ad creatives to boost CTR

We implemented a two-part strategy to maximise return on a smaller budget. First, we reduced cost-per-click (CPC) by removing expensive, underperforming targets and lowering bids across ASINs, keywords, and audiences.

Second, we increased click-through rate (CTR) by updating ad creatives, refining headlines and refreshing visuals to improve performance. ‍

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THE RESULT

11% CPC reduction and 37.5% CTR increase across EU5

This strategic shift allowed Linksys to drive more qualified traffic at a lower cost. Key performance improvements included:

• An 11% reduction in the average CPC across EU5 from €0.65 in Q1 2024 to €0.58 in Q1 2025. France showed the most significant improvement, with CPC dropping by over 14%.
• The average CTR rose from 0.16% to 0.22%, a 37.5% increase YoY. Italy showed the most dramatic improvement, with CTR up by 78.6%.

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CONCLUSION

With a lower budget, we focused on eliminating inefficiencies and strengthening creative execution. The result was a more cost-effective, higher-performing Amazon ad strategy that aligned with the client's goals for Q1 2025.