How we helped Linksys maximise efficiency and increase ROAS on Bol.com

THE CHALLENGE

Boost Bol.com efficiency despite strong existing ROAS

Having built Linksys’ presence on Bol.com from the ground up, we had already established strong performance on the platform. With a ROAS of 7.17%, results were positive, but we saw clear opportunities to refine the content and advertising strategies to further improve budget efficiency and drive better results.

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THE SOLUTION

Refined content and campaigns for better targeting and visibility

To enhance Linksys’ performance on Bol.com, we focused on both content and advertising improvements:‍

• ‍Content Optimisation: We localised all product titles and descriptions in French for Belgium to better reach the French-speaking audience. For the Netherlands, we optimised product galleries with new images highlighting key benefits and features. Additionally, we grouped products into families to consolidate reviews and improve discoverability.‍
• Advertising Optimisation: We refined the campaign structure by strategically including and excluding keywords, adjusting bidding strategies to align with performance data, and optimising budget allocation for maximum impact.

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THE RESULT

+212% conversions and +35% ROAS

Our optimisations led to significant improvements across key performance metrics:

• Conversions: +212%
• Sales: +31%
• Conversion Rate (CVR): +123%
• ROAS: Increased by 35%, from 7.17% to 9.69%—achieved with nearly the same ad spend as the previous year.

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CONCLUSION

By refining content and advertising strategies, we unlocked new growth opportunities for Linksys on Bol.com. These improvements not only drove higher sales and efficiency but also ensured better budget utilisation, maximising returns without increasing spend. This case highlights the impact of a strategic, data-driven approach in marketplace optimisation.