How we rebranded fields, boosted customer experience, and drove digital growth

THE CHALLENGE

Building a distinctive identity in a competitive market

Fields, previously known as SneakerBaas, struggled with a lack of clear brand identity. The brand needed to transition to a new identity that positioned it as a performance-lifestyle brand, appealing to consumers looking for both style and functionality in their footwear. This transition involved a complete overhaul of their brand image, website, digital marketing strategies, and in-store experience.

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THE SOLUTION

A holistic transformation across digital and physical channels

New Brand Identity

We began with an in-depth brand discovery session, working closely with the client to define Fields' identity as a performance-lifestyle brand. This led to a new name, logo, tagline ("Run it back"), and a fresh visual identity that emphasised style, performance, and a contemporary style.

Website Overhaul

Our team audited the existing website, identifying areas for improvement, including faster load times, clearer categorisation, and an enhanced UX/UI design. We integrated Boost AI for smarter search results, an AI-driven chatbot for customer support, and ensured a seamless transition without losing SEO value.

Product Imagery and Creative Assets

We conducted in-house product shoots to align visuals with the new brand identity. The focus was on high-quality product shots and lifestyle imagery for social media, ensuring consistency across digital and in-store touchpoints.

Social Media and Advertising Strategies

We developed a three-phase social media strategy—Teaser, Launch, and Post-Launch—to build anticipation and drive engagement. For advertising, we launched awareness campaigns across META and Google, achieving 3M impressions in the first month.

In-Store Experience

We transformed the physical store with branded POS materials, sleek wall art, and a premium product display, creating a cohesive brand experience for in-store customers.

THE RESULT

Seamless transition and strong digital performance

• Successful rebrand with a fresh and vibrant brand identity
• 3M impressions in the first month of advertising, driving brand awareness.
• Increase in Gross Sales (+10%) with stable ROAS (5.11x) in the first month after the rebrand.
• 22% higher AOV compared to pre-rebrand, driven by 62% higher AOV from repeat customers.
• A seamless website transition with improved user experience, faster load times, and smarter search results.

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CONCLUSION

Our end-to-end support helped Fields successfully transition to a performance-lifestyle brand without disrupting their business. The new branding, enhanced digital presence, and upgraded in-store experience positioned Fields as a stylish, high-performance brand for consumers.