The Playa Strategy
In the run-up to the launch of the consumer electronics brand Playa, we helped create a complete go-to-market strategy using smart systems and tools. This strategy would be used as a baseline to streamline processes and mass produce assets. We developed a custom system called Asset Studio™ to aid in managing the process from start to finish, along with creating the assets themselves. This includes 3D product renders, packaging, web assets, Amazon assets, and SEO optimized content.