Go-To-Market Creative Operations for Playa
In the run-up to the launch of the consumer electronics brand Playa, we helped create a complete go-to-market strategy using intelligent systems and tools. This strategy was used as a baseline to streamline processes and mass-produce assets. We developed a custom system called Asset Studio™ to aid in managing the process from start to finish and creating the assets themselves. This included 3D product renders, packaging, web assets, Amazon assets, and SEO-optimized content.