Creating a lifestyle-first campaign to introduce Belkin’s earbuds across EMEA

THE CHALLENGE

Launching a new audio product with impactful, versatile content

Belkin is an international consumer electronics brand known for designing reliable, user-friendly products. As they expanded into the audio category, they needed a campaign to support the launch of their earbuds – among their first audio products for the EMEA market.

The brief was clear: create premium yet relatable lifestyle content that would highlight the earbuds’ everyday usability while ensuring assets worked seamlessly across platforms and regions. The challenge was to capture everything efficiently, producing a wide variety of content formats in a short timeframe.

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THE SOLUTION

A one-day production delivering maximum assets for multiple markets

Collaborative Creative Direction‍

We worked closely with the Belkin team, sharing ownership of the creative direction and storyboard. Together, we set out to design a campaign that felt premium but approachable, with assets adaptable for every platform.

‍Production at Scale‍

To maximise efficiency, we staged a one-day production that combined videography and photography with a lifestyle-focused setup. By carefully planning each scene and model interaction, we captured a complete library of content that could be repurposed for different channels and needs. This included:

• A hero video and several master edits.
• Lifestyle stills showcasing the earbuds in everyday use.
• Adaptations of core assets for social media, website, YouTube, Google, Instagram, and Facebook.

Bringing Products to Life in 3D‍

Alongside the shoot, we created high-quality 3D renders of the earbuds. These were used for:

• Close-up shots highlighting product design and colour variations.
• Animated product videos for advertising.
• Static visuals optimised for social and web.

This allowed us to spotlight product features beyond what was possible in a lifestyle shoot alone.

Localisation for EMEA‍

To maximise campaign reach, we adapted the visual and copy elements into 12 languages, ensuring relevance across Belkin’s diverse EMEA markets.

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THE RESULT

A versatile asset library supporting the audio launch

The “Made For You” campaign delivered exactly what Belkin needed for their launch:

• A comprehensive, versatile content library that powered the earbuds’ introduction across EMEA.
• Premium lifestyle positioning that balanced relatability with design-focused storytelling.
• Efficiency in production, with all content captured in just one day, saving significant time and budget.
• Adaptability across platforms, languages, and formats.

Belkin’s team were pleased with the outcome, particularly the breadth and flexibility of assets created to support both launch and longer-term brand use.

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CONCLUSION

With the “Made For You” campaign, we helped Belkin step into the audio category with impact. By combining collaborative creative direction, a tightly run one-day shoot, and high-quality 3D and localised assets, we gave the brand a versatile toolkit that powered their earbuds launch across EMEA, and set them up with content they could continue to use long after.